FREE SHIPPING on all orders over $99!

Home Alley is now The Noble Flame

is now

Effective March 1, 2018 - Home Alley is now The Noble Flame.

Here's what this means: 

  • Same stylish, high-quality product selection. 
  • Same industry-leading suppliers and brands. 
  • Same commitment to customer service. 
  • Same seasonal and trade professional discounts. 
  • Same commitment to customer service. 
  • Same account login credentials. 
  • Same informative newsletter and articles. 
  • All "homealley.us" URL's automatically redirect to "thenobleflame.com" URLs (including bookmarks)
  • You will see our new name, logo, and tagline across all marketing materials. 

Why did we change the name? 

  • We felt "The Noble Flame" more closely reflects the heating industry. 
  • The Noble Flame URL has a more universally recognized ".com" domain. 
  • We feel the new brand better suits plans to expand our product line. 

If you have any questions, please feel free to reach us via our contact page.